Identity and stationery
Create a distinctive logo that echoed the values of the clinic. A logo that could be adjusted to cover a second branch with strong continuity. The logo was to be suitable for stationery and outdoor branding.
The logos was to reflect the professional yet personal approach that the clinic offers. As the clinics offer more then one service, the logo couldn’t be too specific, the solution lay in the way a client would feel after coming to the clinic, no matter on which service they came in for. The freedom from pain or discomfort. This was shown by means of an icon that could be followed through to the second branch.
The challenge came in with the two branches having different names. After many drafts this logo was chosen and the stationery developed from there.